The issues are still under discussion. customer services and relationship activities. Emirates Airline Internal, external factor & other details - Academia.edu Recent by ordering 140 Air Bus A380s, the company is become the second to operate these air craft after Singapore. 2. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. Skilled and committed management coupled with government support has contributed to improved performance. utilization of large carriers, such as Airbus A340, with a considerable carrying capacity (Lohman et al. Etihad Airline is another growing airline of UAE. Digital Marketing and Social Media Strategy Analysis Report. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. The various cost reduction initiatives returned an estimated saving of AED 7.7 billion during the year. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. Through the year, the Catering division adapted its products and services to meet new customer requirements, including the provision of meals for quarantine facilities. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Thus, the LCC-dominated markets in Asia, including China, India, Malaysia, and the Philippines, are potential destinations for Emirates (Damuri & Anas 2008). Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. The 'acceptability criteria' applied to Emirates can indicate the stakeholders' expectations, expected returns/profits, and inherent risks. Flight paths over Syria and many regions of Iraq remain closed which causes longer flight durations and increases costs. Positioning is referred as creating the image of your product in the mind of that divided potential market. The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. From zero scheduled passenger flights at the start of the financial year, to operations in over 120 destinations by 31 March 2021, Emirates has shown its ability to adapt and respond to challenges, and the resilience of its people and business model. During the year, Emirates reactivated its strategic codeshare partnership with flydubai, and entered into agreements with new partners TAP Air Portugal, FlySafair, and Airlink in South Africa, to expand connectivity for its customers. Over 37 airlines serve Dubai. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Emirates has been on the forefront in developing innovations that improve customer experience through its IT section. The airline has a cost reduction model that entails a lean workforce and young fleet compared to other players gives it a strong competitive profile (Jammoul 2014, p. 7). Tonnage carried decreased by 22% to reach 1.9 million tonnes, due to the reduced available bellyhold capacity for the entire year. Factors that may affect the airline industry are worldwide terrorisms and war. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. However, the staff is likely to oppose the cost-cutting measures (lean workforce) contained in the strategic action 1. Emirates average fleet age remains at a youthful 7.3 years. Emirates received a capital injection of AED 11.3 billion (US$ 3.1 billion) from our ultimate shareholder, the Government of Dubai, and dnata tapped on various industry support programmes and availed a total relief of nearly AED 800 million in 2020-21. dnata leveraged its established home market presence and the re-opening of Dubai for international travel to promote the UAE, and its UAE-based tour operating division Arabian Adventures started new experiences. US$ figures are converted at 1US$ = 3.67AED and are based on the AED figures rounded off in millions. Dubai based airline company is the subsidiary of Emirates Groups. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. The detailed complete set of references are available on request in the 'Complete report' on purchase. This may restrict Emirates' ability to expand its presence in the U.S. Also Emirates uses Airbus A380s which has a capacity of up to 600 passengers. Web. IvyPanda. Free resources to assist you with your university studies! However, airline is a leader in the luxury segment. Airlines and Stakeholders: A First Class Relationship (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). Web. 1. Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. [online] Available at: https://www.swotandpestle.com/emirates/ [Accessed 01 May, 2023]. raising its passenger capacity through short- and long-hauls to several in-demand destinations. 2009). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Etihad Airways Vision, Values, & Strategic Purpose Analysis: Case Study With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. Emirates Airlines Website - https://www.theemiratesgroup.com/, 3. Type above and press Enter to search. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. Emirates Airlines: Tough Business Conditions - LinkedIn In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. Moreover, the airline is economically strong and it will never turn down. The total number of employees in this company were 38797 in the fiscal year 2011 (Group, 2011). The Executive Board defines the strategic decisions. The number of aircraft turns handled decreased by 57% to 211,000, on account oflower business volumes; whereas there was only a minor 5% decline in cargo handled to 2.1 million tonnes given the strong air freight demand across many markets. The PESTLE analysis for Emirates Airlines is given below: We do not share your information with anyone. Emirates Group announces half-year performance for 2020-21 (PDF) Analysis of airport stakeholders - Academia.edu dnata continued to win new contracts in 2020-21. 2011). Emirates Group Announces 2020-21 Results Some modules are disabled because cookies are declined. Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.COM. They also follow Informative Advertising: where they try to create brand awareness and knowledge of new products or new features of existing products. Our top priorities throughout the year were: the health and wellbeing of our people and customers, preserving cash and controlling costs, and restoring our operations safely and sustainably. The airline was established by the Emirates government. Therefore, the threat of new entry is low. Emirates is also the fourth in the ranking of all airlines globally (O'Connell and Bueno, 2018; Redpath, O . The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Emirates Airline Company Analysis | Free Essay Example - StudyCorgi.com The Group consists of Dnata, the successful Airport Ground Services and Travel Industry division, Emirates Airline. 5). The industries company is catering are airport services, hospital industry, catering, and engineering. This is primarily due to the full year impact of the pandemic situation including a nearly 12-month shut down of the facilities in Australia which dnata had acquired only two years ago. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. For the first time in the Groups history, redundancies were implemented across all parts of the business. The inflight catering business upliftednearly 16.9million meals to airline customers, a substantial decrease of 82%. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. However, we may send you emails on our new reports and solutions. It supplemented its existing freighter capacity by bringing into service 19 mini freighters - modified Boeing 777-300ER passenger aircraft with seats in the economy cabin removed to make room for more cargo. However, the threat of new entry is low because of the high capital/resource requirements and brand equity enjoyed by established carriers (Sheffi 2006). The level of these stakeholders' impact on the strategic progress of Emirates is different. Financial PerformanceFY 2023: Revenue up 131% to AED 50.1 billion (US$ 13.7 billion), and profit of AED 4.0 billion (US$ 1.1 billion) compared to AED 5.8 billion (US$ 1.6 billion) loss for the same period last year. Culture is defined as totally learned behavior that contain shared values believe, norms, customs and rituals of particular region. dnatasCatering business accountedfor AED1.0 billion (US$285 million) of dnatas revenue,significantly down by 68%. dnatas cargo handling declined by 18% to 575,000 tonnes, reflecting the reduced available flight capacity in the overall air cargo market over the year. 23, no.1, pp. In addition, Emirates Airline has a large fleet size (217 large carriers), integrated services, and brand equity (intangible resource) to support its growth.