). Approximately 60% of the sample rated the PSA to be on the Unpleasant side. more likely to drive after drinking alcohol. These campaigns generally fall under the umbrella term of social marketing. 205-206 CDC is not responsible for Section 508 compliance (accessibility) on other federal or private website. Affective response (general) scale. ; Necessary cookies are absolutely essential for the website to function properly. The number of distracted driving incidents can be reduced by public service announcements. The number of distracted driving incidents can be reduced by public service announcements. Can a PSA help reduce the number of distracted driving incidents argumentative essay? Again, the results of this study found the difference between genders to be significant. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. Suddenly, the ad shocks the audience by showing each driver crash their vehicle as a result of their distraction. exposed his subjects to PSAs that featured two different messages of self-efficacy as a means of preventing the act of driving drunk and one PSA that solely described the likelihood of being arrested for driving drunk. Davison, 1983: p. 3 This rant is a segment from Canadas Rick Mercer Report. A lock ( LockA locked padlock ) or https:// means youve safely connected to the .gov website. measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. These cookies may also be used for advertising purposes by these third parties. A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. 7.02 eng.pdf - Can a Public Service Announcement PSA help reduce the All Rights Reserved, National Sheriffs' Educational Foundation, Domestic Violence & Crime Victim Services, Inmate Health Care & Recidivism Task Force, National Law Enforcement Center on Animal Abuse, NSA Crisis Management & Communication Training, Occupant Protection/Child Passenger Safety. ). Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. This cookie is set by GDPR Cookie Consent plugin. Bruner, 2009 Hastings, Stead and Webb (2004) Hastings, Stead, & Webb, 2004 A reliable construct, it has a reported Cronbach alpha of 0.95 ( National Highway Traffic Safety Administration. But opting out of some of these cookies may affect your browsing experience. Putting on makeup. Tagged Distracted Driving, Driving Safety, Toll-free: (866) 962-9575Direct: (613) 962-9577, phones arent even the biggest cause of distraction, Looking at others for mistakes to keep yourself safe, Traffic Accident Avoided Due to SafeStart. Distracted driving is a terrifyingly common problem. Cookies used to make website functionality more relevant to you. Distracted Driving PSAs & Infographics - National Sheriffs' Association Moreover, recent research has shown that deaths resulting from distracted driving have risen more than 25% since 2005 ( Currently, the main source of distracted driving is cell phones. Tanner, Hunt and Eppright (1991) Thank you for taking the time to confirm your preferences. Distracted drivers arent just a threat to themselves: theyre a danger to everyone else on the road. This cookie is set by GDPR Cookie Consent plugin. Brennan & Binney, 2010 The females reacted more favorably to the message and content in the announcement than did the males; furthermore, males believed that punitive measures by law enforcement, such as getting ticketed or arrested, were more useful means of preventing unsafe driving ( ). On average, eight people are killed and one thousand one hundred sixty one people are injured due to accidents involving distracted drivers, particularly due to texting. Question: Can A Public Service Announcement Psa Help Reduce The Number Hastings, Stead, & Webb, 2004: p. 975 Moreover, stronger emphasis should be placed on reaching males in the target audience, as they appear to respond less to public service announcement messages. This study did have its limitations. Venkatraman, V., Richard, C. M., Magee, K., & Johnson, K. (2021). It shows the real-life impact of distracted driving on victimsand the effect is profound. The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. & Manchanda, 2003: p. 268 chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. Public Service Announcement (PSA) - 46 Words - Internet Public Library (2012). Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. Copyright 2006-2015 Scientific Research Publishing Inc. All rights reserved. But this hilarious distracted driving PSA presents a rather unorthodox solution. U.S. Department of Transportation Releases "Faces of Distracted Driving First, most previous research in this area has utilized young adults in their samples ( Cady was rushed to the hospital with critical injuries and died the next day. If you are deaf, hard of hearing, or have a speech disability, please dial 7-1-1 to access telecommunications relay services. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? They were: more likely to not always wear a seat belt; more likely to ride with a driver who had been drinking alcohol; and. It may create a number of awkward social situations but it could lead to safer drivers (at least when theres someone in the passenger seat). Official websites use .govA .gov website belongs to an official government organization in the United States. Many anti-distraction ads show cinematic, slow-motion car crashes to convey the danger of taking your eyes off the road. ). Traffic Safety Marketing: Distracted Driving. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. , advertising on the issue of road safety is particularly renowned for its use of physical threats in which drivers and passengers are often shown to be injured and killed as a result of unsafe and/or illegal behavior (p. 203). The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group ( The cookie is used to store the user consent for the cookies in the category "Other. He drove into oncoming traffic, and their vehicle was struck by a tractor-trailer. Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. The number of distracted driving incidents can be reduced by public service announcements. There are no cellphones and no one takes their eyes off the road. She was killed when rescuers were unable to get her out of the burning wreckage. As they run over a whole bunch of pylons, the distracted drivers exclaim in frustration, I cant do it! and People will be killed on the road.. Distracted driving is dangerous, claiming 3,142 lives in 2020. This phenomenon is an important topic of study because it is prevalent in American society and can have grave consequences. The distractions comes from text messages, phone calls and radio. NHTSA, 2011 Nicholson & Xiao, 2011: p. 2529 Roughly equivalent percentages of the sample expressed they Liked and Disliked the PSA with the modal response being neutral. , approximately 20% of the car crashes involving injuries in 2009 were reportedly due to distracted driving. PART ONE Lesson 07.02 Completed - Studocu In 2013, 3,154 people were killed in motor vehicle crashes which involved distracted drivers. PSAs will not work even knowing the risks and hearing repeated warnings, individuals will always do what they want. According to the National Highway Traffic Safety Administration, six percent of drivers involved in fatal crashes are distracted at the time of the crashes.